Assignments – Page 2 – SailPixel Studio

Wihlborgs – Internal Order Management App

For Wihlborgs, a major commercial real estate company in the Öresund region, I worked on the design of a new internal order management app used across mobile platforms. The previous tool was outdated and inconsistent, so we replaced it with a modern, touch-optimized solution that streamlined workflows and respected the platform differences between Android and iOS.

I collaborated closely with developers and stakeholders to map the full flow, from splash screen to order creation, approval handling, and user settings. The app featured a multi-step wizard for new orders, responsive views for order details, and platform-specific UX behavior such as Android’s back/menu navigation and iOS button layouts. Accessibility, readability, and intuitive sorting of lists were core priorities, along with context-sensitive elements like tap-to-call and email triggers.

The result was a purpose-built mobile tool with a strong UX foundation, capable of handling high complexity in a clear and user-friendly way.

Rusta – E-commerce Design from the Ground Up

At Rusta, a major Swedish retail chain offering affordable home and leisure products, I was brought in to help design their first full-scale e-commerce platform. The goal was to translate the in-store experience, broad product range, accessibility, and strong brand identity, into a seamless online environment.

Working closely with a UI designer, I led the UX work from the ground up.

We built the store from scratch, establishing structure, navigation, and key flows such as product discovery, filtering, checkout, and campaign handling. My responsibilities included wireframing, user journey mapping, prototyping, and collaborating closely with developers and business stakeholders.

We worked iteratively, aligning design decisions with user expectations, business goals, and the technical architecture. As Rusta didn’t previously have a webshop, we also helped shape internal processes for content, QA, and testing.

This assignment required clear communication, fast iteration, and balancing simplicity with scalability, all while launching an e-store for millions of customers across Sweden.

Nationalencyklopedin

At Nationalencyklopedin, I worked on the design of an e-learning tool focused on religious studies. The platform was aimed at making complex topics accessible and engaging for students through structured digital courses.

While much of the work involved standard UX for educational flows, navigation, progress tracking, and content structure, a standout aspect of this assignment was designing interactive visualizations. We created an experience where religions were presented as visual “bubbles” that expanded into subreligions, concepts, and connections. It was a rewarding challenge that taught me how interactivity and motion can deepen understanding in abstract subject matter.

The project combined pedagogy, clarity, and exploratory design, showing how educational platforms can do more than just deliver content.

Studentlitteratur – E-learning Platform & Web Design

At Studentlitteratur, I led the UX design for a new digital reading tool that enhanced their textbook platform with features tailored for modern learning. The tool included functionality such as inline notes, glossary lookups, bookmarks, and interactive components to help students better engage with course material.

In parallel, I also designed a new public-facing website developed in collaboration with allmanmedicin.se, aimed at improving access to medical knowledge in a clear and trustworthy format. Both projects focused on accessibility, structure, and maintaining consistency across web and mobile.

Ikano Bank – Eight Years of UX Innovation

I first joined Ikano Bank as a consultant, working as lead designer in a small team of three. We were responsible for creating a new invoice system for IKEA (Ikano and IKEA share the same ownership, both founded by Ingvar Kamprad). After the initial project ended, I was offered a full-time role at the bank.

Over time, I took on several different roles, the most fun and rewarding one being Innovation Lead in a unit called Innovation Lab. It was run like a startup within the bank. We worked on early-stage ideas sourced from across the company: small, fast experiments that didn’t require full-scale approval. Some of them didn’t succeed and that was fine. The focus was on learning, and many of those learnings turned into working products.

Later, I joined another team called Customer Studio, where I worked as a designer building apps and websites for new IKEA-linked services. A big part of my work there was tied to the Voice of the Customer program. I implemented non-intrusive, optional in-product surveys and used that feedback to drive continuous improvement in the user experience.

During my time at Ikano, I also introduced fast, lightweight user testing by rolling out usertesting.com across the company. I was responsible for the account and helped teams quickly validate ideas without long planning cycles.

I stayed at Ikano Bank for 8 years. The culture, the trust, and the mix of structured banking and entrepreneurial thinking made it a place where I could try, fail, learn, and grow.