At Rusta, a major Swedish retail chain offering affordable home and leisure products, I was brought in to help design their first full-scale e-commerce platform. The goal was to translate the in-store experience, broad product range, accessibility, and strong brand identity, into a seamless online environment.
Working closely with a UI designer, I led the UX work from the ground up.
We built the store from scratch, establishing structure, navigation, and key flows such as product discovery, filtering, checkout, and campaign handling. My responsibilities included wireframing, user journey mapping, prototyping, and collaborating closely with developers and business stakeholders.
We worked iteratively, aligning design decisions with user expectations, business goals, and the technical architecture. As Rusta didn’t previously have a webshop, we also helped shape internal processes for content, QA, and testing.
This assignment required clear communication, fast iteration, and balancing simplicity with scalability, all while launching an e-store for millions of customers across Sweden.
