Ikano Bank – Eight Years of UX Innovation
Assignments
Ikano Bank
I spent 8 years at Ikano Bank doing UX and innovation across multiple teams, launching fast user testing, and shaping finance solution for IKEA.
Rusta
Designed Rusta’s first e-commerce platform from scratch, focusing on UX structureand product discovery in collaboration with a UI designer.
Aros Kapital
Redesigned Aros Kapital’s complex loan and factoring system into a clear, user-focused tool with flows and features shaped by customer feedback.
Wihlborgs
Designed a mobile order management app for Wihlborgs, with platform-specific behavior, replacing a legacy tool with a modern UX-driven solution.
Nationalencyklopedin
Designed an e-learning tool for religion courses, featuring interactive visualizations like expanding bubbles to explore subreligions.
Studentlitteratur
Designed Studentlitteratur’s new digital reading tool with notes, glossary, and learning aids, plus a public website in collaboration with allmanmedicin.se.
NLF
Designed a modular mobile-first app for NLF truck drivers, including checklists, alerts, learning tools, and internal content.
Mobenga / Playtech
Designed UX for live sports betting with William Hill and Ladbrokes, focusing on clarity, speed, and cross-platform usability.
Led UX for Mikz, a content app mixing blogs, influencers, and brand spots, including Zlatan’s custom channel, which he insisted should be black.
Lagerstedt & Krantz
Designed mobile-friendly product UX for LK, simplifying massive technical tables and data for heating systems into clean, usable formats across all devices.
Landskrona Fotofestival
Worked with an art director to balance bold visuals with clear UX, ensuring the photography festival site stayed elegant but easy to navigate on all devices.
G4S
Designed G4S Denmark’s responsive alarm control UI with a bold metal theme, combining sleek visuals, and intuitive feedback for secure everyday use.
Fortnox
Designed Arkivplats for Fortnox, a secure mobile archive app for receipts and invoices, built for clarity, fast capture, and trusted document handling.
DEAS
Built a maintenance planner and an investor dashboard, streamlining workflows and visualizing KPIs across Denmark’s largest real estate portfolio.
EON
Redesigned E.ON’s Energidialog 2.0, improving UX for tracking energy use. Included custom formula builder for calculations across multiple facilities.
I first joined Ikano Bank as a consultant, working as lead designer in a small team of three. We were responsible for creating a new invoice system for IKEA (Ikano and IKEA share the same ownership, both founded by Ingvar Kamprad). After the initial project ended, I was offered a full-time role at the bank.
Over time, I took on several different roles, the most fun and rewarding one being Innovation Lead in a unit called Innovation Lab. It was run like a startup within the bank. We worked on early-stage ideas sourced from across the company: small, fast experiments that didn’t require full-scale approval. Some of them didn’t succeed and that was fine. The focus was on learning, and many of those learnings turned into working products.
Later, I joined another team called Customer Studio, where I worked as a designer building apps and websites for new IKEA-linked services. A big part of my work there was tied to the Voice of the Customer program. I implemented non-intrusive, optional in-product surveys and used that feedback to drive continuous improvement in the user experience.
During my time at Ikano, I also introduced fast, lightweight user testing by rolling out usertesting.com across the company. I was responsible for the account and helped teams quickly validate ideas without long planning cycles.
I stayed at Ikano Bank for 8 years. The culture, the trust, and the mix of structured banking and entrepreneurial thinking made it a place where I could try, fail, learn, and grow.