As lead UX designer at Mikz, I helped shape a mobile-first platform that brought together influencers, brands, and fans. The app featured everything from blogs and live feeds to exclusive offers and competitions. Users could follow profiles like Zara Larsson, bloggers, or athletes, and brands could pay to promote their presence in-app.
I worked across the full design lifecycle, from content structure and onboarding flows to search, theming, and monetization features. One personal highlight: I exchanged emails directly with Zlatan Ibrahimović, who chose the black theme for his channel, a perfect match for his brand.
Mikz was designed for visual impact, speed, and flexibility, supporting both curated content and real-time updates, with a clear UX tailored for a broad audience.
